CV 

PHOTI SOTIROPOULOS

Twenty years of experience in communication, government relations, sports management, culture, and broadcasting; specializing in public relations, issues management, team supervision, project management and special events. Involved in provincial, national and international committees. English and French spoken, read and written (perfectly bilingual).

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2017 - 2020 // Director of Communications

Canadian Olympic Committee

 

Responsibilities

  • Main media spokesperson for the organization in both English and French.

  • Lead the Issues Management Team (IMT) in all communications matters.

  • Direct media appearances, news conferences, media training for COC leaders and athletes; Strategic messaging and the production of communications materials including speeches, press releases and media advisories.

  • Monitor political, legislative and societal issues affecting the COC and formulate strategies to produce an effective public relations presence/reaction.

  • Advise leadership on issues management and public relations policy.

  • Lead the planning of Games communications including building a media protocol and victory management plan.

  • Communications Chief for the 2018 PyeongChang Olympic Winter Games, 2019 Youth Olympic Games in Buenos Aires, PanAmerican Games in Lima, Peru and 2020 Tokyo Olympics.

  • Manage the Toronto and Montreal based communications staff.

  • Head of translation services for the organization.

  • Build and maintain productive relationships with media, sponsors, consultants and National Sport Federations to successfully execute campaigns and programs.​

  • Establish a corporate communications strategy with thought leadership to CEO and President.

  • Direct Agency work with Weber Shandwick, National, Sid Lee, North and GSM Project.

  • Lead Five Eyes communications team between the National Olympic Committees of Australia, Canada, New Zealand, United Kingdom and the United States.

  • Lead the Bidding and Hosting Strategy for a future Games in Canada.

  • Lead Core Funding Communications Strategy.

 

Results

  • Acted as a spokesperson organizing and executing both opening and closing press conferences resulting 95% positive or neutral ratings.

  • Led the communications for the Canadian Olympic Committee’s decision to not attend the 2020 Tokyo Olympics because of COVID-19 concerns which resulted in Team Canada being ranked the number one sports brand in the country according to the Brand Index Report.

  • Generated consistently an average of 5.7 billions media impressions or the equivalent of $19M in ad value every year.

  • Oversaw the translation of 1.2 million words per year.

  • Managed 2 CEO transition strategy and communications plans.

  • Spearheaded CBC collaboration to negotiate integration of public broadcaster inside Canada Olympic House for the first time.

  • Led communications strategy for National Sport Organizations with a 95% satisfaction rate from Communications leads.

  • Conducted over 40 team announcements from coast-to-coast resulting in close to 1 billion media impressions over 3 years.

2011 – 2017 // Director of Communications

Quebec Major Junior Hockey League

 

Responsibilities

  • Oversee bilingual communications for the League and 18 member teams across Quebec and the Maritime provinces and all national events, including:

    • ​CIBC Canada Russia Series, Sherwin-Williams Top Prospects Game and MasterCard Memorial Cup.

    • Management of a team of over 100 volunteers during events;

  • Creation and execution of 3 year strategic and tactical communications plans;

  • Negotiation and purchase of all communications inventory;

  • Supervising/Executive Producer of QMJHL Media:

    • Produce content for network television and web broadcasts including: 24/7 reality show, Magazine show, features, player profiles, human interest pieces.

  • Management of full time staff members, over 20 contractual workers and 18 team communications directors;

  • Crisis management;

  • Official spokesperson of the organization and MC for press conference;

  • Media training for executives, spokespeople and players;

  • Liaison with Hockey Canada;

  • Oversee Annual Media Guide, writing and approving press releases accreditation requests;

  • Strategic labour management communications;

  • Oversee / Negotiate website and statistical platform providers.

 

Results

2008 – 2011 // Pedagogical and New Media Consultant

Bombardier Aerospace

 

Responsibilities

  • Oversee new technology platforms and create and implement core-curriculum programme;

  • Define pedagogical orientation of Bombardier’s continued education department;

  • Promote employees based on their competencies and proficiencies in the learning process

 

Results

  • Set benchmarks in creating core-curricula that other companies such as Air Canada used as a model for their programmes.

2008 – 2009 // Location Manager, Events (contract)

National Hockey League

 

Responsibilities

  • Oversee the location of the 2009 All-Star Game; NHL’s marquee event;
  • Plan All-Star events: banquet dinner, sponsor event, governors events, fan fest, Hockey Hall of Fame, VIP rooms, skills competition and All-Star game;

  • Book venues, hire staff and Recruit and organize over 800 volunteers;

  • Oversee multimillion dollar budget for the event;

  • Approve marketing and advertising creative;

  • Management of 2 full time direct staff members.

Results

  • To date, the most attended All-Star game in the history of the NHL.
  • Record number journalists present, over 500, for an NHL event.

  • Collaborated with the Montreal Canadiens in marking the 100th anniversary of the organization a resounding success through ticket sales.

2007 // Filmmaker and journalist // ERT World « Showdown at the top of the world » (contract)

 

2006 – 2008 // Various Positions // McGill University

  • Director, 150th anniversary of Faculty of Education; 2007;

  • Director, mProject (Youth and New Media); 2006 – 2008;

  • Instructor, “Media, Technology and Education”; 2006 –2008.

 

 

2005 // Post Production coordinator “How William Shatner Changed the World” // Handel Productions

 

 

2004 – 2008 // Instructor “Media Aesthetics » & « Television Aesthetics” // Concordia University

1999 – 2004 // Various Radio-Television positions

  • CTV, HP Productions, Host and editor; 2004 – 2006;

  • Global TV, Freelance Camera Operator; 2003 – 2004;

  • CINQ-FM, Host, Production Coordinator; 1999 – 2006;

  • CIBL-FM, Host; 1999 – 2006;

  • Regroupement des Aveugles et Amblyopes du Montréal Métropolitain; Montréal, Québec
    Public Relations Consultant (contract); 2001 – 2004.

Education

MA, Culture and Values in Education (ABD) “New Media” concentration, McGill University;

BA, Bachelor’s with distinction, Specialization in Communication Studies, Concordia University;

DEC, Arts et Lettres Conservatoire Lassalle.

 

Technical Knowledge 

Word & Data: Word, PowerPoint, Excel, Access.

Web: CMS, Dreamweaver, HTML, PHP, XML, CSS, JSON.

Graphic/Audio/Video: Photoshop, Illustrator, QuarkXPress, Amadeus Pro, Final Cut Pro, Audition, DaVinci Resolve, Avid, Sony Vegas, Premiere Pro.